The term ‘paperless office’ was coined as a marketing slogan in the early days of the IBM computer. Today ‘paperless travel’ is very much in vogue, from carrying boarding passes on mobile phones to downloading hotel and car booking details to tablet.
Yet, ditching printed guide books in favour of digital editions has not gone as smoothly as predicted. While most travellers agree that guidebooks are heavy and antiquated relics pushing up your baggage weight and reducing luggage space, the main reason some people have stuck with them is the fact that they find it cumbersome to navigate digital guidebooks, which is obviously not the straightforward page-turning experience associate with reading a novel.
Lonely Planet, for many years the reigning emperors in the travel guide publishing kingdom, has continuously been criticised for failing to format their digital publications in a way that empowers travellers with seamless navigation between relevant sections. Many people also found the lack of inspiring images and informative maps to be a less immersive experience.
The fix, says seasoned guidebook writers, lie in the way digital guides are conceived and formatted. Re-publishing printed guidebooks into digital format will simply not cut it.
Jeanne Oliver, who has forged a lifelong career as a travel guidebook writer, launched her own website croatiatraveller.com and travel e-guides in 2005 after “meticulously transforming, reformatting and reworking” content to fit the e-book domain. PDF versions of these books have also been launched only a few months ago.
She says she had to devote a lot of time an effort to rethink format and navigational options for e-guides. “Prior to writing my guides, I looked at what the big publishers were doing and then thought about what I could do differently and better. I found that I was often getting lost in chapters or unsure, for instance, how to go from general food information to dining listings.”
Her solution was to put a contents listing at the beginning of each chapter and then link to it from each relevant section. So Dubrovnik Dining, as one example, is divided into ‘Restaurants’ and ‘Specialties’ with a link back to the contents page of the dining chapter at the end of each sub-section. This principle needs to be continued throughout the e-guide to allow the traveller to get skip forwards and backwards to relevant information effortlessly as and when they need to.
In fact, she says, deliberate and simplistic internal linking between sections is crucial to satisfy the navigational demands that come with handling a guidebook. She uses many internal links: “So a photo and brief description of a top sight will link to a more extended description later in the book. Then the back button on the Kindle would take you back to your top sights.” Although she warns that certain apps work better than others on your tablet of choice, she believes that internal linking “is the way to go”. It is also crucial that readers instantly recognise if links are internal or if they will take them to an external website.
On the matter of PDF guides she warns that they are more problematic because PDFs do not have much in the way of internal linking and are therefore more difficult to navigate. Yet, PDFs allow her to include up-to-date schedules (like ferry departure times or train and bus rosters), which are normally in PDF format.
“Kindle, and other versions, cannot handle PDF tables well – or at all, however I think having updated ferry timetables is a major convenience for travellers and something that sets smaller PDF publications apart from those of big publishers. I can refer to a ferry connection to various destinations and make it possible for readers to flip to the end for exact details.”
Nielsen BookScan, a company specialising in measuring and analysing book sales and consumer behaviour around the world, says the sale of printed travel guides plummeted 41 per cent in the immediate years following the 2007 financial crisis. This was twice the fall experienced by general book sales. Yet, it is widely accepted that the decline in printed guides was not brought on by the emergence of e-guides. It was rather the ease with which travellers could access destination content online, making perishable printed information obsolete. Travel guides – both printed and electronic – needed to reinvent themselves.